Design for Interaction

The 1%club is a platform for small charities that want to raise money for their specific cause, asking everyone to invest 1% of their time. projects range from theatre by street kids in Namibia, to building water wells in India. The 1%club is different because it is a platform for other charities, and mostly because it uses social media features to reach the younger web savvy people, who spend a lot of their time online. The 1%club takes the community offline by having drinks with members and project owners on the occasional friday, organizing the 1%event, and now also the Co Creation Friday.

The first Co Creation Friday of the 1%club took place last Friday at Accenture. The main question on Co Creation Friday: how can 1%club grow faster? Over 35 professionals participated in brainstorms on how to make the 1%club bigger and better. The brainstorms had subjects such as: ‘How do we involve the corporate world with 1%club?’ or ‘How do we make better use of exisiting social media?’. The group I was in got to brainstorm about the – very broad – social media question.

After the first brainstorm session we came up with some quick wins, such as the possibility to share a specific project on your Facebook Wall, using Facebook Connect to sign in easily and a more prominent position of the Share links on the pages. We also came up with a high level concept for a Facebook or Hyves widget, to motivate your friends or football team to support a project together, with a little help of peer pressure.

We were asked to think about the widget concept a bit more, so this is what we did. In a very speedy second session we tried to design the widget in more detail. An interesting process when the team consists of business consultants, a business development manager, and a scientist/philosopher. That’s different from brainstorming with your own colleagues that use the exact same approach as you know! We managed to prepare our presentation perfectly in time.

At the end of the evening all groups presented their results, from SEO strategies to viral videos. Overall the Co Creation Friday was good vibes, and fun people.

Curious and want to become a member? Have a look on the 1%club website!

Photos
Co Creation Friday on Flickr

Twitter
Co Creation Friday on Twitter #cocreafri